Logo Design and Rebranding
Seminole Church of Christ is a local church located in Wellswood Florida. SGA was brought in to concept a rebrand in the form of a logo and website. Three initial concepts were ideated, outlined here:
Option 1
Option 1 is the most detailed by far, with a sketch of the church building, regal text and extensive linework. This one aims to evoke the unchanging values and long-standing nature of the building as a historical site and landmark of Seminole area.
Option 2
Option 2 is more simplified, using a strong, simple mark to evoke a sense of calm and adding to the memorability of the logo mark. Using symmetry and low color also adds to the usability of the logo as well, having two easily altered design marks and multiple different color variations.
Option 3
Option 3 is designed to be the most corporate of all the three, giving a sense that Seminole is relatable and modern. The imprint of the cross in the shading of the mark implies that there are hidden mysteries in the bible and at Seminole we take a stance that they all lead to the cross. The slight shadow around the text gives a 3-dimensional effect resembling a button you’d see on a website, which makes this logo primarily designed for web-use.