Natures Academy: a client before Scarlett Graphic Arts proper, is a non-profit organization providing field trips that foster environmental stewardship and science literacy among 5th-9th grade students across the state of Florida. My job–among others–is generating social media outreach via product and onsite photography, animated videos, social media article generation, targeted e-mail blasts, and branded print and digital materials. The marketing goals being: to increase followers on social media, crafting video/print content across multiple platforms, and ramping up the visual aesthetic and appeal of an educational trip outdoors.

 

For more information on Florida wildlife, local community news, and informative videos, check out the website: NaturesAcademy.org or follow them on Facebook at www.facebook.com/naturesacademy.